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Measuring Social Media ROI - Part II

by Gbenga for TISV Digital 30 Jul, 2018

With the various activities and processes that are possible via social media, how can you be sure that your efforts are generating actual business results? How can you accurately measure the return on investment of your work? I shared the first point in my previous post. Read here: https://bit.ly/2OaGI9j

Going straight to the second point....

 

2. Build Your Social Media Strategy with Your Business Objectives in Mind.

Once you have your KPIs identified, it's important to build your social media strategy in direct alignment with those goals.

If you decide that you want to leverage social media channels to help build awareness for your brand, you'll want to create a value-based content strategy, supported by social advertising which is optimized to get as many impressions as possible. Facebook, Twitter, Instagram and Twitter all have specific ad options that can help you achieve almost any purpose, so make sure you choose the correct one.

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For example, if your goal is website visits, you won’t want to boost your Facebook posts using engagement optimization. This means Facebook will show your content to people who are more likely to engage with your content, not necessarily click your links.

There are a lot of pitfalls here to be careful with, but as long as your social media efforts and strategy are built with your business objectives in mind, you should be one step closer to measuring social media ROI.

 

Stay tuned as we share the third step from the 5-step plan.

 

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