With the various activities and processes that are possible via social media, how can you be sure that your efforts are generating actual business results? How can you accurately measure the return on investment of your work?
There certainly needs to be some sort of proof or indicator showing the effectiveness of social media campaigns…even though in instances the increment in number of “followers” would suffice.
However, there’s more to it, and quite detailed too. Profit needs to be made and clients are anxiously expectant of quick results.
How well are we communicating?
As a designer, I constantly wonder whether or not designs do communicate and reach the audience as it ought to and as much as it needs to. How do we really tell if this is the case or just a general assumption, which may have diffused into obscurity?
This might be a rather confusing title for some, however, it is as clear as it sounds.
I happened to read an article recently which did make more sense to me than others in similar categories. It mentioned how staying less focused on the goal/outcome and putting more energy into the system/pattern which provides the outcome eventually is the proper and wiser thing to do.
Before you set out to start a business, who do you intend to reac and what do you hope to achieve?
Quite a lot of people in business have ideas, they have various marketing strategies locked up in them, but just a few look beyond themselves before picking a brand name.